Developing a Social Media Strategy

If you’re worried about the time drain that social media can be, don’t worry. Social media marketing isn’t about hanging out with your prospects and customers. It’s about executing the social cycle while minimizing costs — which means you need to master the methods and metrics for all 4 of the stages.

Developing a Social Media Strategy

Methods of Well-Executed Social Media Marketing by Richard Bishara

There are 4 stages in a successful social cycle:

1. Listening
2. Influencing
3. Networking
4. Selling

Source: https://www.digitalmarketer.com/digital-marketing/social-media-marketing-strategy/