Richard Bishara — This is How You Develop a Profitable Digital Marketing Funnel
There’s no doubt that the traditional marketing funnel used to work tremendously well, but that’s no longer the case. The old and outdated methods are not giving the kind of results they should. And that is obviously affecting the sales numbers for many businesses practicing them.
The question is why? What exactly is the reason that once proven marketing methods aren’t delivering?
It’s simple: when you cannot measure the overall performance or the effectiveness of a campaign, your efforts are mired by guesswork. You know half of your marketing budget is going to waste, but do not know which half. And that can cause problems.
Ask yourself, can you really measure and understand the return on investment with a traditional marketing campaign?
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